Creation and development of the format Hospitality Village “Ballroom – the Nightsphere” for Coni Servizi and Federazione Tennis Italiana, between 2013 and 2017, aiming at enhancing the identity of the location for the sporting event. All this, thanks to the concept design of the new format and the management of the new entertainment program. Tramp took care of the brand activation for Coca-Cola, Ciroc, Royal Bliss and Tanqueray N°Ten during daytime and night-time events.